Privacy Policy Statement

"Central Bikes are committed to maintaining the trust and confidence of our visitors to our web site. In this Privacy Policy, you can find lots of detailed information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure."

The following explains how we collect and use your personal information in connection with your relationship with us as a customer or potential customer including;
• by visiting a Central Bike's store
• by interacting with our content and/or services or
• by contacting our Customer Care Team.
This policy also applies to information held about suppliers and possible future suppliers, contacts and all other people we hold information about.
Please read the following carefully to understand our views and practices regarding your information and how we will treat it.
Please also refer to our Terms and Conditions.
Who are we?
We are a company registered in the United Kingdom

Our Data Protection Officer is Daniel Rose  who can be contacted by emailing;

Information we collect
By 'information,' we mean personal information about you that we collect, use, share, store and transfer in physical and electronic form. This information can be grouped together in the following categories:
• Identity and Contact Information includes first name, last name, title, birthday, email address, telephone number, delivery address, billing address or any other information you provide 
• Financial Information includes bank account and payment card details, finance checks (if applying for finance)
• Transaction Information includes details about payments to and from you and other details of products and services you have purchased from us
• Technical Information includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, language, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access the Site or any Application
• Profile Information includes first name, last name, title, birthday, email address, telephone number, delivery address, billing address, password, purchase and order history, your favourite products, wish list, brand preferences, contact with the Customer Care Team, and any other information you provide.
• Usage Information includes information about how you use the Site or any Application and our products and services
• Marketing and Communications Information includes your preferences in receiving marketing from us and our third parties and your communication preferences
• Contact History means keeping a record of what you have said to us, for example, over the phone, by live chat, through a web form, by email, on social media or otherwise
• Social Information means information collected if you choose to link your social media accounts with us.
How we collect information about you
You may give us your information by filling in forms on the Site or any Application or in-store or by corresponding with us by post, phone, email, on social media or otherwise. This includes information you provide when you:
• register with us (whether online or in-store);
• place an order;
• sign up to our newsletters;
• register for any loyalty scheme that we offer from time to time;
• request marketing to be sent to you;
• contact our Customer Care Team;
• enter a competition, promotion or survey; or
• give us some feedback.
As you interact with the Site or any Application we may automatically collect Technical Information about your equipment, browsing actions and patterns. We collect this information by using cookies, server logs and other similar technologies. Please see our Cookie Policy for further information.
We may also receive information about you from various third parties such as: advertising networks, search information providers and payment service providers. We also use some analytics so for example when someone visits Google Analytics collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. 

How we use your information
We use your information in the following ways:
Identity & Contact Information
• to deliver your purchases to you
• to send you service messages by email, SMS or otherwise, such as order or service update
• to provide customer care and support, and handle returns
• for security and to check your identity
• to provide you with marketing (where we have the right to do so – see marketing section below)

• to communicate with you
• Financial Information
• to take payment, and give refunds and finance
• for fraud prevention and detection
Transaction Information
• to provide products you order to you
• to provide customer care and support, and handle returns
• to find out what you, and other customers, like
Technical & Usage Information
• to improve our Site and any Application and set default options for you (such as language and currency)
• to keep our Site safe and secure
• to find out what you, and other customers, like
Profile Information
• to find out what you, and other customers, like
• to make suggestions and recommendations to you about goods or services that may be of interest to you
• to manage your participation in any loyalty scheme
• to complete brand specific consultations
Marketing and Communications Information
• to send you information by email, SMS, post, other otherwise, about our products and services
Contact History
• to provide customer care and support
• to train our staff
Social Information
• to enable you to share products and services if you choose to
Our processing of your personal information is necessary:
• for the performance of contracts to which you will be a party to and in order to take steps at your request prior to you entering into those contracts;
• for the purposes of legitimate interests pursued by us; or
• in order to comply with a legal obligation to which we are subject.
In relation to any processing of special categories of personal information such as information about your health, we will generally rely on obtaining specific consent from you at the time unless there is otherwise a legal requirement for us to process such information.
Where our processing is based on the legitimate interest grounds described above, those legitimate interests are: (i) collecting personal information to provide you with a smooth and efficient customer experience; (ii) running our business; (iii) to provide the products and services you have requested; (iv) to prevent fraud; and (v) for our own marketing, research and product development.
Will we share your information with third parties?
Except as expressly set out in this policy we will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.
However, we share your information with the following categories of companies as an essential part of being able to provide our products and services to you, as set out in this Privacy Policy:
• Companies who may provide delivery services to you
• Companies that help us fulfil your orders such as payment service providers, warehouses, order packers, and delivery companies
• Professional service providers, such as marketing agencies, advertising partners and website hosts who help us run our business
• Credit reference agencies, law enforcement and fraud prevention agencies, so that we can help tackle fraud
• Companies approved by you, such as social media Sites (if you choose to link your accounts to us)
• Competition winners on social media
We may also share your personal information with:
• law enforcement agencies, other governmental agencies or third parties if we are required by law to do so; and
• other business entities should we plan to merge with or be acquired by that business entity, or if we undergo a re-organisation with that entity.
We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.
Will we transfer your information overseas?

Your Rights
At any time, you have the right:
• to request access to or a copy of any information which we hold about you;
• to rectification of your information, if you consider that it is inaccurate;
• to ask us to delete your information, if you consider that we do not have the right to hold it;
• to withdraw consent to our processing of your information (to the extent such processing is based on previously obtained consent);
• to ask us to stop or start sending you marketing messages as described below in the marketing section;
• to restrict processing of your information;
• to data portability (moving some of your information elsewhere) in certain circumstances;
• to object to your information being processed in certain circumstances; and
• to not to be subject to a decision based on automated processing and to have safeguards put in place if you are being profiled based on your information.
Any request for access to or a copy of your information must be in writing and we will endeavour to respond within a reasonable period and in any event within one month in compliance with data protection legislation. We will comply with our legal obligations as regards your rights as a data subject.
We aim to ensure that the information we hold about you is accurate at all times. To assist us in ensuring that your information is up to date, do let us know if any of your personal details change.
Data Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.
All information you provide to us is stored on our secure servers. 
We may use your information to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.
You will receive marketing messages from us if you have requested information from us or purchased goods or services from us and, in each case, you have not opted out of receiving that marketing.
We may also market to you if we have received your express consent to do so including where we have collected your details in connection with a competition or other promotion and you have agreed to receive marketing from us.
You can stop receiving marketing messages from us at any time.
You can do this:
• By clicking on the 'unsubscribe' link within an email to unsubscribe from that specific email type
• By contacting
Once you do this, we will update your profile to ensure that you don't receive further marketing messages.
Stopping marketing messages will not stop service communications (such as order updates).
We will get your express opt-in consent before we share your personal data.
Links to other websites
This Privacy Policy only applies to Where there are links to other websites these have their own Terms and Conditions and Privacy Policies that can be viewed on their respective websites.
If you are a UK resident, this is the
Information Commissioner's Office, which regulates and supervises the use of personal data in the UK, via their helpline on 0303 123 1113.
Changes to this Policy
Any changes we make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you on the Site, within any Application or by email. Please check back frequently to see any updates or changes to our policy. This Privacy Policy was last updated on 22/05/2018.

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Updated May 22/05/2018