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RECORD BREAKING YEAR CONTINUES FOR SUPER SOCO

The Motorcycle Industry Council of America (MCIA) has released its statistics for July. The statistics show that Super Soco continues to dominate the market for electric bikes. Year-to-date registrations are continuing to smash records, demonstrating that the electricity demand has never been higher.
31 October 2021
Left facing Super Soco TSX with black and white background

Reasons Why Super Soco Continues To Rise

Several reasons are lying behind the rise of Super Saco; these include:

Solutions to cut carbon emissions and costs

There has been an increase by a staggering 450 percent if you compare it to last year. This is a consequence of customers and organizations seeking solutions to cut carbon emissions and costs.

Super Soco today accounts for more than a quarter of the total market for electric motorcycles. It maintains its position as the most successful electric brand in the motorcycle industry by a significant margin.

Super Soco TSX electric motorbike

Need for more units

Super Soco also became the first electric motorcycle manufacturer to sell more than 500 units of a single model in a calendar year. This is a result of the introduction of the CPx maxi scooter in June. Additionally, the TC Max café racer-style motorcycle sales have increased by 150 compared to 2020.

We are also recognising the interest in the brand from individuals who are not riders. However, they have an interest in making the transition to riding motorcycles. For instance, in July, the brand exhibited the collection at the Goodwood Festival of Speed. This is famous as the holy grail of all things depending on gasoline.

The Super Soco team discovered the opposite response from the Goodwood crowd than they had anticipated. Even though there was an expectation of a sceptical response from the public, the non-motorcyclists were very receptive. They are very flexible with the idea of an electric two-wheeler as an alternative transport for urban commuting. This was the case even though there were expectations that the crowd to be sceptical.

Conclusion

“Super Soco UK Marketing is not resting on the laurels in marketing the brand, in motorcycling and to the audience,” says Super Soco UK Marketing and Social Media Manager. Super Soco UK Marketing had no idea what to anticipate at Goodwood but was pleasantly impressed. Non-motorcyclists, on the other hand, were significantly more open to the idea of electric vehicles. The motorcyclists needed less persuasion about EV ownership’s advantages than most motorcycle riders. Beat the traffic, congestion and ULEZ charges today by checking out our Super Soco range.

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